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Friday, November 21, 2008

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

3 hours ago The One & Only said: “In the next few days I have more to do than I care to think about. Starting with writing a couple of book reviews for Idealog magazine. Sisomo[IMG ] by Kevin Roberts CEO of Saatchi and Saatchi's sequel to Lovemarks and All Marketers Are Liars by Seth Godin - the bald guy who made us aware of permission marketing. I wanted to like the Roberts book. It has a nice feel to it. Design director Derek Lockwood and his team have made a go of padding the presentation into a book. Unfortunately the”


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[Source: Technorati RSS by berserk.org - Popular Books - Posted by FreeAutoBlogger]

posted by hbk at 3:20 PM

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